Everything a first-time mum-to-be needs to know….

There’s a reason we don’t often do Pregnancy & Baby Expos with our maternity collection by sorella organics. They are quite simply too overwhelming, too busy, too noisy, and (in my opinion) consist of just an unbearable amount of information for any one person to take in.

With so many brands, in one HUGE venue, it must be so hard to make choices and decisions of what’s best for mum and her family? In fact, I wonder if some mums come out MORE confused than she was when she went in?!!

There’s only one Pregnancy Event we are currently a part of, and the reason is simple – it’s a small, beautiful, stress-free event – full of great information and advice so first-time mums don’t have to spend their entire pregnancy sifting through an overload of information and decisions – or fight for a carpark at an Expo.

They can instead spend their time enjoying their pregnancy and focus on more important things – like preparing for baby’s safe arrival.

So, we are thrilled to announce sorella organics will be attending the The Baby Workshop, hosted by The Baby Consultant again this year.

The first of its kind, the exclusive workshop brings together first time mums to mingle, enjoy afternoon tea, & see everything they need for their new baby lifestyle.

The Baby Workshop Image 1

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sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often.

sale FB cover photo BW

But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time.

And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs.

You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy of our new couch with beer to PLEASE PLEASE PLEASE take some empty boxes in his van.

So with this added household chaos – I just couldn’t cope with the thought of our annual event of counting womens, mens, and maternity sleepwear!

What a snooze-fest!

So I came up with the ingenious plan to have a sale. The more we sell the less we have to count. I’m sure our accountant will see some sort of positives in this approach to my business, no?

Anyway. Get amongst it. Because apart from doing yourself a favour by sleeping in some organic cotton, you are doing me a favour by not losing days of my precious life counting.

Shop here: www.sorellaandme.com.au – We have up to 50% off selected styles from every collection – menswear, womens and maternity wear. So whether you are pregnant, a fella needing to ditch your baggy pilly tracksuit pants you’ve had since 2005, or you need a gift for a friend – there is something for everyone.

My sincere thanks! anna x

hm_image_3 day sale

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more.

And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear:

“WE WANT IT IN BLACK”

So it’s with much pleasure we can now offer all your favourite pieces in beautiful black! And it’s a lovely earthy black that goes in line with our organic goodness.

Our best-selling organic singlet. Wear as sleepwear, loungewear, or out & about!

Our best-selling organic singlet.  Sleepwear, loungewear, or out & about

sorella & me organic singlet – wear through pregnancy as your belly grows and after as a perfect nursing top with its snap button opening ($54.95)

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New styles, photoshoots, and awards!

Hard to believe we are through half of another year isn’t it?

Time seems to be flying by, and life with sorella & me has been a big part of that. We have been super busy and have so many exciting things to share with you in the coming months – the first of which is our photoshoot next Friday…. if you think this might indicate we are adding new pieces to the current collection, you’d be right!

Stay tuned for some behind the scenes photos next week for your first look of what’s coming!

Behind the Scenes - 2012 sorella & me photoshoot

Behind the Scenes – 2012 sorella & me photoshoot

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A feeling in my loins…

As many of you know, I am currently at the very start of planning my wedding. I am completely overwhelmed, terrified, nauseated, and literally sleepless with all the options, costs and ways it could all go very very wrong. To make matters worse, while I am shortlisting venues and finalising budgets, I have had every bride there has even been tell me “Oh it’s all so fabulous! I wish I was planning my wedding day again! It’s the BEST!”

Which does nothing except make me feel like I am missing something. Didn’t anyone else feel the pain of wedding-planning-crazy-land?

Interestingly, as I grapple with the “is it all really worth it – why can’t I just elope” question, it seems one mother in the sorella-hood has also felt a similar confusion when it came to the experience of the birth of her first baby.

Does time heal old wounds? Here’s her story….

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I can recall the painful day after the birth of my daughter… As a result, I was determined she was to be an only child – I had done childbirth, there and then. Finished. Complete! Continue reading

New designs coming soon from sorella & me maternity sleepwear

Just a brief post today because alisha & I are up to our eyeballs in fabric samples, lace, Pantone colour cards and lots of sketches! After an incredible response to our launch collection, alisha and I are really excited to be back in design phase – Yep! We are in the midst of adding a few new swanky pieces to the collection. Yay!

anna & alisha of sorella & me maternity sleepwear

We have had an incredible start to life with our new ‘baby’ – with the sleepless nights and teething problems to boot! But the smiles she brings us every single day makes all the hard work worth it! (sound familiar mummas out there??) Continue reading