Everything a first-time mum-to-be needs to know….

There’s a reason we don’t often do Pregnancy & Baby Expos with our maternity collection by sorella organics. They are quite simply too overwhelming, too busy, too noisy, and (in my opinion) consist of just an unbearable amount of information for any one person to take in.

With so many brands, in one HUGE venue, it must be so hard to make choices and decisions of what’s best for mum and her family? In fact, I wonder if some mums come out MORE confused than she was when she went in?!!

There’s only one Pregnancy Event we are currently a part of, and the reason is simple – it’s a small, beautiful, stress-free event – full of great information and advice so first-time mums don’t have to spend their entire pregnancy sifting through an overload of information and decisions – or fight for a carpark at an Expo.

They can instead spend their time enjoying their pregnancy and focus on more important things – like preparing for baby’s safe arrival.

So, we are thrilled to announce sorella organics will be attending the The Baby Workshop, hosted by The Baby Consultant again this year.

The first of its kind, the exclusive workshop brings together first time mums to mingle, enjoy afternoon tea, & see everything they need for their new baby lifestyle.

The Baby Workshop Image 1

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sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often.

sale FB cover photo BW

But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time.

And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs.

You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy of our new couch with beer to PLEASE PLEASE PLEASE take some empty boxes in his van.

So with this added household chaos – I just couldn’t cope with the thought of our annual event of counting womens, mens, and maternity sleepwear!

What a snooze-fest!

So I came up with the ingenious plan to have a sale. The more we sell the less we have to count. I’m sure our accountant will see some sort of positives in this approach to my business, no?

Anyway. Get amongst it. Because apart from doing yourself a favour by sleeping in some organic cotton, you are doing me a favour by not losing days of my precious life counting.

Shop here: www.sorellaandme.com.au – We have up to 50% off selected styles from every collection – menswear, womens and maternity wear. So whether you are pregnant, a fella needing to ditch your baggy pilly tracksuit pants you’ve had since 2005, or you need a gift for a friend – there is something for everyone.

My sincere thanks! anna x

hm_image_3 day sale

A lifetime supply of pjs? Who would say no to that!

You may have noticed I’ve been MIA from the sorella-hood since Christmas. Sorry. And thank you to those people who lovingly asked “Where have you been?! When’s your next post?!” Delightful to know you enjoy catching up with us each week in our random silliness!

My hiatus from writing probably stemmed from the start of summer (sun, beach, cocktails). I think I must have embraced the week off at Chrissy a little more than I realised. Time to take a little breath. Some stillness. A few stunning sunrises…

Sunrise on Christmas morning at mudjimba beach - sunshine coast, Queensland

Sunrise on Christmas morning at Mudjimba beach – Sunshine coast, Queensland

Resting was fabulous. {If you are a regular in the ‘hood you’ll know I managed to get a little burnt out last yeara follow up post on how I managed getting myself out of that mess is to come – a clue… I haven’t}.

It was sunrises-a-plenty when before I knew it 2014 was slapping me in the face telling me to put down the cocktail and my mum’s hedgehog and get on with things – and it’s hard to believe almost 3 months has passed since it did.

So what’s been happening? How have you been?

We’ve enjoyed welcoming many new lovers of sorella including lots of blokes! The mens collection was a big hit for Christmas gifts and continues to sell out as soon as we get stock back in (did you see the lovely people Peppermint Magazine did a review?). And I dare say (at high risk of offending him) the very fact that my Uncle has been back for his second pair of shorts in as many months is good proof they are bloody good shorts. He is very fussy you see.

"Mens loungewear doesn't have to mean ancient, baggy, pilly tracksuit pants. It can actually be stylish, made from organic fabric and so comfortable that the transition from yoga to yard work to sleepwear is seamless."  Damn straight Peppermint  Magazine!! The women of the world agree!

“Mens loungewear doesn’t have to mean ancient, baggy, pilly tracksuit pants. It can actually be stylish, made from organic fabric and so comfortable that the transition from yoga to yard work to sleepwear is seamless.”
Damn straight Peppermint Magazine!! The women of the world agree!

And of course, as you might already know we have a new addition to our family. Alisha welcomed her daughter Estelle into the world on December 30 (and we have been gushing over her ever since). Continue reading

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more.

And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear:

“WE WANT IT IN BLACK”

So it’s with much pleasure we can now offer all your favourite pieces in beautiful black! And it’s a lovely earthy black that goes in line with our organic goodness.

Our best-selling organic singlet. Wear as sleepwear, loungewear, or out & about!

Our best-selling organic singlet.  Sleepwear, loungewear, or out & about

sorella & me organic singlet – wear through pregnancy as your belly grows and after as a perfect nursing top with its snap button opening ($54.95)

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I confess. I find it hard to get completely nude.

It’s easy to feel overwhelmed when you walk into the ground floors of major department stores, don’t you think?

Dazzling lights. Floor to ceiling images of photoshopped glamazons with ethereal skin staring with judgement at your dull epidermis. Their faces represent the health I crave.

I want that frigging glow dammit.

So you find yourself pulled into the beauty vortex, the assistant with her hands inappropriately all over your face.  Your phobia of abused personal space is pushed to its limits. She’s talking AT you as if you are some sort of recluse given your lack of knowledge on the importance of niacinamide and hyaluronic acid.

And you leave, feeling slightly inadequate and definitely overwhelmed, but somewhat hopeful armed with a stash of samples containing that scientific-blah-blah-skin amazaballs-technology that the assistant seemed so convinced would leave you with the skin of Cate Blanchette. (Can I get that promise in writing please?)

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sneaky-peek behind the scenes! 2013 sorella & me photoshoot

It’s so exciting for us to be so close to launching a few new pieces to our much-loved sorella & me collection. After the success of the new men’s collection, we are sure you will love these new women’s and maternity pieces just as much!

To keep you salivating until they launch later this month, we’ve put together a little behind the scenes video of the shoot which we held on the Sunshine Coast. You might spot a few of these new pieces!

A big thanks to the very talented Harry Mark for putting the video together for us! Continue reading