Everything a first-time mum-to-be needs to know….

There’s a reason we don’t often do Pregnancy & Baby Expos with our maternity collection by sorella organics. They are quite simply too overwhelming, too busy, too noisy, and (in my opinion) consist of just an unbearable amount of information for any one person to take in.

With so many brands, in one HUGE venue, it must be so hard to make choices and decisions of what’s best for mum and her family? In fact, I wonder if some mums come out MORE confused than she was when she went in?!!

There’s only one Pregnancy Event we are currently a part of, and the reason is simple – it’s a small, beautiful, stress-free event – full of great information and advice so first-time mums don’t have to spend their entire pregnancy sifting through an overload of information and decisions – or fight for a carpark at an Expo.

They can instead spend their time enjoying their pregnancy and focus on more important things – like preparing for baby’s safe arrival.

So, we are thrilled to announce sorella organics will be attending the The Baby Workshop, hosted by The Baby Consultant again this year.

The first of its kind, the exclusive workshop brings together first time mums to mingle, enjoy afternoon tea, & see everything they need for their new baby lifestyle.

The Baby Workshop Image 1

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sorella sale time!

If you are a sorella-devotee you will note we don’t have sales very often.

sale FB cover photo BW

But it’s the ‘end of financial year’ here in Australia, and with that it means: tax time.

And with tax time comes stocktake. And with stocktake comes sitting on the floor for countless hours, days even, counting lots and lots of PJs.

You will probably know from my whingeing that I moved house this past week. I survived by the way – but it’s not yet the end. There’s a mountain of boxes still around me and I have been forced to create a very strategic ‘valley’ throughout the house to enable me to get to the most important places one needs – the fridge and the bed. I have even bribed the delivery guy of our new couch with beer to PLEASE PLEASE PLEASE take some empty boxes in his van.

So with this added household chaos – I just couldn’t cope with the thought of our annual event of counting womens, mens, and maternity sleepwear!

What a snooze-fest!

So I came up with the ingenious plan to have a sale. The more we sell the less we have to count. I’m sure our accountant will see some sort of positives in this approach to my business, no?

Anyway. Get amongst it. Because apart from doing yourself a favour by sleeping in some organic cotton, you are doing me a favour by not losing days of my precious life counting.

Shop here: www.sorellaandme.com.au – We have up to 50% off selected styles from every collection – menswear, womens and maternity wear. So whether you are pregnant, a fella needing to ditch your baggy pilly tracksuit pants you’ve had since 2005, or you need a gift for a friend – there is something for everyone.

My sincere thanks! anna x

hm_image_3 day sale

3 things no.2! || boobies, coconuts, birth

Did you like our first 3 things?

Well then let’s not stop now. Here’s edition no.2!

3 things I learnt/realised/randomly thought about this week || no.2

#1 LITTLE KIDS ARE funny HILARIOUS

I spent the weekend on the Sunshine Coast (Queensland) visiting my 3 nieces and nephew and apart from an education in Frozen, I came away with some gold-nugget quotes that are still making me laugh.

This is perhaps my favourite – from my 4 year-old nephew who I guess has had a lesson or two at Kindy on God recently:

“God is in your heart. Your heart is in the middle of your boobies”

 Fair enough.

My nephew. Always smiling (and always happy to entertain a crowd ie. the future Hugh Jackman?)

My nephew. Always smiling (and always happy to entertain a crowd ie. the future Hugh Jackman?)

#2 I WISH I INVESTED IN A COCONUT TREE PLANTATION 10 YEARS AGO

Actually, also a Chia Seed farm, Quinoa farm, Cacao farm… I would be a bazillionaire right now.

AND have wonderful skin.

In addition to a coconut plantation, I would also have my very own personal coconut opener. This guy I met in Fiji collects the nuts from local farms, pays them a fee, then sells them roadside for weary travellers!

In addition to a coconut plantation, I would also have my very own human-coconut opener. This guy I met in Fiji collects the nuts from local farms, pays them a fee, then sells them roadside for weary travellers. Makes a motza he does.

#3 AN AUSSIE BABY IS BORN EVERY 2 MINUTES

That means that in the time taken to eat my lunch, 5 brilliant women have been to hell and back. 

Just holding my sanga to my mouth is often a hard enough physical challenge for me some days. Nice work ladies.

the sorella baby. THE cutest.  Her mother is lucky she didn't get put in my handbag after shooting to bring home with me.

The sorella baby. THE cutest. Her mother is lucky she didn’t get put in my handbag after shooting the catalogue to bring home with me.

And that’s a wrap for another exciting instalment of 3 things!

I would love to hear what you have learnt/realised/randomly though about this week?

~ anna x

You want it? You got it.

While we are still only a baby of a label finding our feet, those that have found us have been devoted since their first restful night sleep in our soft organic Pjs. And they keep coming back for more.

And it’s these dedicated fans that shaped our plans this year, and will continue to do so into the future. We have already managed to fulfill one big fan-based request – to launch a mens line. So it is with a big smile and a stack of excitement that we announce the launch of the 2nd big request from our awesome customers this year….The request was clear:

“WE WANT IT IN BLACK”

So it’s with much pleasure we can now offer all your favourite pieces in beautiful black! And it’s a lovely earthy black that goes in line with our organic goodness.

Our best-selling organic singlet. Wear as sleepwear, loungewear, or out & about!

Our best-selling organic singlet.  Sleepwear, loungewear, or out & about

sorella & me organic singlet – wear through pregnancy as your belly grows and after as a perfect nursing top with its snap button opening ($54.95)

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I confess. I find it hard to get completely nude.

It’s easy to feel overwhelmed when you walk into the ground floors of major department stores, don’t you think?

Dazzling lights. Floor to ceiling images of photoshopped glamazons with ethereal skin staring with judgement at your dull epidermis. Their faces represent the health I crave.

I want that frigging glow dammit.

So you find yourself pulled into the beauty vortex, the assistant with her hands inappropriately all over your face.  Your phobia of abused personal space is pushed to its limits. She’s talking AT you as if you are some sort of recluse given your lack of knowledge on the importance of niacinamide and hyaluronic acid.

And you leave, feeling slightly inadequate and definitely overwhelmed, but somewhat hopeful armed with a stash of samples containing that scientific-blah-blah-skin amazaballs-technology that the assistant seemed so convinced would leave you with the skin of Cate Blanchette. (Can I get that promise in writing please?)

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sneaky-peek behind the scenes! 2013 sorella & me photoshoot

It’s so exciting for us to be so close to launching a few new pieces to our much-loved sorella & me collection. After the success of the new men’s collection, we are sure you will love these new women’s and maternity pieces just as much!

To keep you salivating until they launch later this month, we’ve put together a little behind the scenes video of the shoot which we held on the Sunshine Coast. You might spot a few of these new pieces!

A big thanks to the very talented Harry Mark for putting the video together for us! Continue reading

New styles, photoshoots, and awards!

Hard to believe we are through half of another year isn’t it?

Time seems to be flying by, and life with sorella & me has been a big part of that. We have been super busy and have so many exciting things to share with you in the coming months – the first of which is our photoshoot next Friday…. if you think this might indicate we are adding new pieces to the current collection, you’d be right!

Stay tuned for some behind the scenes photos next week for your first look of what’s coming!

Behind the Scenes - 2012 sorella & me photoshoot

Behind the Scenes – 2012 sorella & me photoshoot

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